Even before I started my career as an independent (a.k.a freelance) coach and consultant, I was already taking courses on branding and marketing – both free and paid. I read a lot on this topic because I always felt that marketing (which I associated closely with branding) was something I suck at and also hate at the same time. But through all these courses, mentoring and reading, there’s one specific area I always struggled with. It’s identifying my niche. I understood all the concepts, but even in a year’s time, I still could not tell what my niche was or in other words, who is my target market is. And I felt that it was a showstopper for making my business take off.
Before I bore you (and myself) with marketing stuff, let me get into my point already. With all that I’ve gone through, I realized that finding my niche, my specialty or my audience, all boils down to finding myself. It was about telling and retelling my story in different angles and perspectives until I found one that resonated with me most. It was about being authentic and intentional with who I am. And as I got more clients, expanded my scope, and also wrote my book, I not only discovered my niche, but also myself.
You may or may not be in a business right now, so thinking about your niche or your special space in this world might not be something that concerns you. But if someone were to write a story of your life, what would the main theme be about? What message do you bring? Is it a message of joy and hope? Is it a message of strength amidst trials?
Think about it.
Someday, knowing this might just be VERY useful to you. Perhaps that day is when you decide to do a big career shift. Or maybe that day when you need to reassess priorities due to financial crisis. Or maybe that day when you become a mom. It’s usually in these changes and transitions that we benefit greatly from knowing who we are, what we stand for and where we are going.
If you want to be part of a COMMUNITY of WOMEN who are also seeking clarity and affirmation on their own self-image and also get some lessons on personal styling (fashionistas alert!), why not join our workshop on March 9, called “Beautiful You: The Image of Success” 🙂 Start your beautification journey here.
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